Ca’ Pesaro presents another intriguing dialogue between fashion and culture, this time focused on the pyrotechnical creativity of Elio Fiorucci, the famous Milanese fashion designer who died in 2015 and was defined by many as the “champion of democratic fashion”. Fiorucci, a unique personality in his field, revolutionised fashion and the fashion market by bringing the free and transgressive spirit of Swinging London to Milan at the end of the 1960s, and by moulding the taste of at least two generations of young people. Fiorucci’s innovative ideas, which were always at the forefront of readymade fashion, and his exploration of other worlds and cultures for inspiration, made him a fashion champion. In addition, his passion for art and contemporary architecture led him to mix with architects such as Sottsass, Mendini, Branzi and De Lucchi, who, like him, were major innovators, or artists like Keith Haring, Jean-Michel Basquiat and Andy Warhol, from whom he did not request artworks but creative contributions in conceiving places, stories and events where the main role was played by the individual and his or her desires.
In this way, Fiorucci was the first international stylist to involve the greatest architects, graphic artists and designers in presenting and publicising his clothes and accessories as an extension of the wearers themselves and their identity.